The term “big data” is still prevalent, and growing in influence. Some link it to performance, others say it deals with flexibility and content. While both of these may be true, all roads lead to the information explosion, and addressing it of course is today’s current concern. The accelerating growth rate of big data is no joke, especially when you talk about the explosion of unstructured and structured data. Your everyday emails, pictures and videos being uploaded and archived, and searches too.  These all contribute to this mounting amount of big data, and now we’re just figuring out what to do with it.

It’s at this crossroad where big data challenges and opportunities come together. Let’s see how companies are moving towards combining the two and bringing their solutions to the next level.

• Viralheat: through inferred market research, this big data analytics company vows to enact information management through human intent exploration. Now, they are concentrating in analysing your tweets and behaviour enveloping each.

• VMware: there are several compelling reasons why EMC isn’t ready to give up VMware. When you talk about big data security, this company is always ready to offer answers. They were the first ones to recognize big threats within the platform. But the main forte of VMware is extending virtualization solutions from the desktop to the data centers.

• EMC: the matriarch of VMware, which own around 80% of the enterprise, wins in big data storage through EMC Isilon scale-out NAS. This tool will enable data management simplification to less than a fraction of an FTE. This will ultimately reduce power and costs of businesses, while maintaining high performance technologies.

Being obsessed with big data may have diverging effects on companies. But certainly, the positive will outweigh the undesirable pieces of this puzzle. Heavily relying on big data, business analytics is now becoming an important arm of enterprises to improve customer service and relationship management, provide direction for online advertising routes, and predicting future market trends. In fact, several organizations are now leaning towards building infrastructures and solutions to address big data outburst—as this will dictate the pace of next generation IT era.