In a “Hail Mary” pass, Research In Motion, makers of the BlackBerry devices, aims to up their sales by appealing more to teenagers, by way of music.  According to two unnamed sources, RIM is rumored to be in talks with major label companies such as Warner Music Group, Universal Music Group, EMI Group Ltd. and Sony Music Entertainment for the BlackBerry music service/app.

The music service will be incorporated into the BlackBerry Messaging tool, the free messaging service utilized by 45 million users and an addictive feature for teens.  Users will have access to as much as 50 songs at a given time, which they can listen to on their phones and share with others via BBM.  RIM is banking on the fact that BBM is a social network service with real-time messaging, that connects people, and happens to have large appeal to the target demographic in the case of music access and sharing.

RIM is appealing to the music-loving side of consumers, a prime time to do so given the Spotify takeover and other recent industry developments.  Teenagers and even most adults, when we hear a particular song that we like, get so excited and we immediately want to share this with our friends.  And since BBM is a free service, teenagers will surely fall head-over-heels for this one.  Imagine, instantly sharing the newest tunes to your friends.  You’d be like a music demi-god.

It seems like more companies are using the quote, “Music is the food for the soul,” to attract more consumers their way.  Apple’s seen great success in part because it’s iPhone and iPad come with an iPod included.  HTC has also welcomed music with their Beats Electronics deal.  And Motorola Mobility signed a deal with Spotify to be the exclusive smartphone and tablet to launch the music-sharing service.