CNBC Goes Global with Real-Time App for Connected Devices: Beyond the Cable Box
We are now living in a technology-driven world, whether we like it or not. Because of new technology, we are living in a connected world wherein everything seems possible. Simple things have become more sophisticated and useful to fit the changing needs of consumers with TVs as a classic example – from antenna to cable to internet ready.
Just recently, CNBC launched their live streaming application for connected TVs. The new application allows viewers from different parts of the globe such as Europe, Middle East and Africa (EMEA region) to access latest video programming without having to pay for a TV package subscription. However, this application has not been launched yet in the US, with no reports so far as to when this will be available here.
Who can enjoy this application? Internet connected devices including Blu-ray players, home theatre systems, TVs, and set top boxes from platforms such as Panasonic Viera Connect, Philips Net TV, Samsung Smart TV, and Virgin Media TiVo will be able to enjoy the Real-Time TV Application of CNBC to access live data from stock exchanges worldwide, real time market data, the latest videos with CEOs, and other live video content. Moreover, the application also allows the viewer to personalize a watch list of at most 30 favorite stocks for a more convenient monitoring.
“CNBC’s Real-Time TV App is the latest tool in an unparalleled suite of digital products that makes the real-time data, news and analysis that investors care about, available to them across multiple platforms.” As commented by Justine Powell, CNBC’s Vice President of Distribution of Europe, Middle East and Africa Region.
With this development from CNBC, it may now be able to expand its viewers by delivering content through connected devices in addition to their CNBC Real-Time app users for Apple’s connected devices such as iPhone, iPod touch and iPad. However, this might effect to some resistance from cable and DBS affiliates that are required to pay license fees to distribute live TV to their subscribers.
As reported previously, it has been forecasted that a large part of the consumer electronics industry revenue over the next five years will include connected TVs.
“Sixty-seven percent of all FPTV units sold in 2015 will be Connected TVs. This represents a 38 percent compound annual growth rate over the next five years,” said Jia Wu, senior analyst in the Digital Consumer Practice.
Late last month, Google TV shared plans to launch in Europe, trying its luck in the European countries after it failed to capture the US market since it was launched sometime in October last year. The Google TV has lost its track as Apple TV gained momentum.
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