Bizzy + Foursquare: Building on a Social Mobile Ecosystem
As a mobile app, Bizzy allows users to recommend great places to their friends. Now, they are leveraging Foursquare’s check-in feature as well by offering Check-out integration. This will enable users to immediately comment on the places they’ve visited with just a tap, as well as add a micro-review and a photo, pretty much like how one would do it with Twitter.
“Bizzy is smart to peg their ratings feature to Foursquare’s check-ins, rather than trying to reinvent what is a still an underdeveloped wheel,” says Streetfightmag.com. The offering is similar to SpotOn.
“People love Foursquare. Foursquare users check in three million times every day. We want to make it seamless for them to share their sentiment about the places they visit, helping them and their friends find and recommend only the best places to try in the future,” says Gadi Shamia, founder of Bizzy. “If a place was great, their followers can add it to their Try List so they can easily remember the places they want to try the next time they are in the area.”
Bizzy is also equipped with algorithms that will recommend places based on those which you’ve visited before. You can also roll over the place you’ve visited in the past and comment on them. When a user signs into Foursquare, check-in and check-out feature will be readily accessible.
The Bizzy app also sends out an alert in the newsfeed an hour after the check-in asking “How was it?” for your friends and followers to see. This is also to make sure there would be an increased percentage of people giving reviews, and these developments are really helping Bizzy to move to the next phase–building out its ecosystem. “When we looked back at some of the older web review sites like Yelp, we saw that there were large barriers to participation when it came to writing reviews,” says marketing VP Ryan Kuder. Companies like Foursquare and Instagram made participation easy, he adds, “and we are happy to build off their success.”
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