Social analytics firm Apsalar has raised closed a $5 million round as it tries to expand its product portfolio, increase the intake of their development team and upgrade the sales and marketing divisions–in all, the startup is looking to reap more money from their efforts.

The San Francisco-based company has been developing its cloud-based mobile analytics and behavioral targeting platform solution for iOS and Android apps developers and publishers to optimize their reach for organizing apps in a way that it becomes easy to engage; retain and launch revenue.

The company has raised funds from Thomvest Ventures, Battery Ventures, DN Capital and existing investors. The company will use the money to expand its sales and marketing efforts, grow the development team and upgrade and improve its product.  In a similar line, Apsalar had raised $800,000 funding last year from 500 Startups that include Mark Goines, Morado Venture Partners, Founder’s Co-op and Seraph Group.

“Apsalar is solving a real pain point in a huge and rapidly growing market,” said Michael Oiknine, CEO and co-founder of Apsalar. “The size of this funding and breadth of investors that have shown interest in Apsalar validates the need for advanced behavioral analytics and targeting in the mobile apps industry. We are excited to expand and continue innovating on our platform to be the most advanced behavioral analytics and targeting solution in the market.”

The company also announced the inclusion of Anton Commissaris as Chief Revenue Officer to Apsalar’s executive leadership team.  Commissaris has more than 15 years of experience in software, Internet and mobile areas and severs various leadership roles such as founding member of Mint.com’s executive team and senior business development roles at Right Hemisphere and Spotlife.com.  Apsalar has also appointed Don Butler, managing director at Thomvest Ventures, as Apsalar’s board of directors.

Other startups forming models around business intelligence and big data are raising funds as well, either to expand their business or to increase their products range.  Platfora, an Apache Haddop provider, raised $5.68 million in series A funding to build product for use to the U.S. intelligence agencies.

Another SaaS web application performance management provider, New Relic, today announced the appointment of Chris Cook as president and chief operating officer. Chris brings more than twenty years of experience as a sales experts and in the application performance management (APM) market. New Relic develops application performance management and effective APM tools for all the world’s business-critical web apps.

IBM is also a big supporter of big data and analytics, and has acquired two analytics firms, Algorithmics and i2, towards that end.  Algorithmics, the risk analytics software and advisory service provider, has been acquired by IBM for $387 million.  i2 provides intelligence analytics for crime and fraud prevention, and this will enable IBM to help clients in the public and private sectors address threats in this area.