Boutiques.com Gets Mixed Up with Google Search
Let’s take a breather from all those court issues involving Google and look at their fun side. Google announced in their blog that they will be incorporating some features inspired by their recently launched Boutiques retail search portal into their Google Product Search to make it available to more people.
Google launched Boutiques.com in November 2010 which was a mix of fashion retail, recommendations, and search that offered a personalized shopping store that recommends items based on your personal taste. It also incorporated purchasing suggestions based on your settings and your social interactions, and you can follow other users’ boutiques, save and share individual items you like, and search your personal store, or the entire site.
The integration of Boutiques to Google Product Search launched with a new homepage designed to inspire and facilitate easy browsing and shopping. The online shop is visually enticing as it features more photos and lesser words and you can browse through products just by hovering your cursor on the categories. And with the integration, Boutiques.com shoppers will be redirected to Google Product Search.
“The former Like.com team, alongside the Google Product Search team, will drive new ideas for apparel shopping through one unified product. The team is excited to be a part of the shopping experience on Google and have our work displayed to millions of users every day.” – Burak Gokturk, Like.com Co-Founder and member of the Google Commerce team
This is part of a larger effort to incorporate more Google products into their Search services. It’s a form of horizontal integration that Google’s been building up for quite some time, leveraging its presence in one area to benefit search in another. Google+ and Google Offers are also experiencing success as traffic on the social site skyrocketed when they opened to public last Tuesday. And Google Offers’ revenue is catching up to veteran daily deals sites. Revenue per deal in the markets where all three are operating is $20,598 for Groupon, $12,546 for LivingSocial and $7,256 for Google Offers so far this month.
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