Spotify Soothes Facebook Users with “Private Listening”
After hearing tons of complaints from their users, Spotify tries to appease the angry mob with their new “Private Listening” feature.
Quick recap for those of you who went back to your caves: the recent Facebook Open Graph feature and Spotify integration makes a user’s Spotify activities available to be published on Facebook. And with Facebook’s new Ticker stream, you can bet that the moment you play a Justin Bieber song, you won’t hear the end of it from your buddies.
Yesterday, Spotify CEO Daniel Ek tweeted, “We’re rolling out a new client as we speak where you can temporarily hide your guilty pleasures. It works like a browsers private mode”
The new feature, as the name obviously implies, lets you listen to your guilty pleasure tunes in peace. So now, you can go back to listening to Justin Bieber and have a “Bieber Fever” chill time, or belch your heart out as you sing Selena Gomez songs or bust-a-move while dancing to Rebecca Black’s Friday just ‘coz ♪It’s Friday, Friday Gotta get down on Friday… ♪
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