Microsoft has announced today the expansion of its television offering through Xbox Live, including 40 new suppliers. This update of the TV service will arrive in the next three months (possibly by mid of November) with the updated dashboard of Xbox 360.

The updated service will be available on leading TV and entertainment  suppliers, including Bravo, Comcast, HBO GO, Verizon FiOS and Syfy in the U.S.; BBC in the U.K., Telefónica in Spain; Rogers On Demand in Canada; Televisa in Mexico; ZDF in Germany; and MediaSet in Italy.

More contents will be accessible with a simple gesture, voice control, and motion control or via a Windows Phone. Xbox users with Kinect will be able control their remotes and channels changing using hand gestures. This offering is the new service that Microsoft promises to provide to 35 million subscribers worldwide through its online service Xbox Live and Bing voice search.

Xbox 360 brings live and on-demand TV, movies, games, sports, music and more as what you want to experience.

“Today’s announcement is a major step toward realizing our vision to bring you all the entertainment you want, shared with the people you care about, made easy,” said Don Mattrick, president of the Interactive Entertainment Business at Microsoft. “Combining the world’s leading TV and entertainment providers with the power of Kinect for Xbox 360 and the intelligence of Bing voice search will make TV and entertainment more personal, social and effortless.”

Microsoft is already providing Xbox 360 services through AT&T, Netflix and Hulu+ in the U.S., TELUS in Canada, BSkyB in the U.K., Canal+ in France, Vodafone Portugal, VimpelCom in Russia, and FOXTEL in Australia. The company also offers live and on-demand content from ESPN in the U.S., UFC in the U.S. and Canada, GolTV in Spain and Maple Leaf Sports & Entertainment/Real Sports in Canada.

On each passing day, new developments and new services are being unveiled to make consumer more excited about connected devices and technology. Microsoft competitor Sony unveiled their SMP-N200 player during the IFA in Berlin last month, which turn an ordinary TV into a connected TV. Google is also gearing up to reintroduce its Google TV service this year.

Microsoft seems to be very aggressive on pushing personal cloud implementation into living room and introducing the new services of Xbox TV and Xbox Live alongside the worldwide partnership with TV, entertainment and cable provider will make them an industry leader in Internet TV. The company recently teamed up with Comcast and Verizon to provide next level of entertainment experience to consumer.