Klout added Google Plus to its scoring algorithm this morning and its leading to big jumps for people active on Google’s newest social network.

Klout began developing its model for Google Plus in late September. Today, Klout started measuring influence for people who already have connected their Google Plus accounts.

In a blog post this morning, Klout’s Alexy Khrabrov and Adithya Rao write that they are measuring influence for people who have already connected their Google+ accounts toKlout. About 62% of those who have already connected are active on Google Plus. As a result, the more active you are on Google Plus, the more your Klout score should be affected.

In its post this morning, Klout goes into some detail in its comparison for how Kloutscores are impacted by Google Plus. Overall, Klout has found that scores have increased about two points for people active on Google Plus.

They also found:

• Active Google+ users tend to also be active onFacebook and Twitter.
• Google+ allows for close interactions like Facebook, while retaining the ability to share widely like Twitter.
• Users who see a big jump in score from Google+ generate a lot of discussion and engagement with focused, high-quality content.

There are several similarities when comparing Google Plus to Twitter and Facebook.
In particular, Klout has found that a “comment, like or +1 on either Facebook or Google+ is a sign of engagement between the user who posted the content and the user who commented / liked / +1ed it.”

A +1 on Google Plus is similar to a “Like” on Facebook. Both are validating actions. A +1, share on Facebook and retweet on Twitter have similar effects. They amplify what the person posted.

The differences show how the leading social networks distinguish themselves. A comment or a like on Facebook is shared to your community. On Google Plus, a comment or +1 is seen by your mutual friends and those who have added you to their circles. A retweet on Twitter means the potential to reach a far wider audience due to the larger size of the network, But a “reshare” on Google+ or Facebook may help you engage with an active audience, even if the size of the audience is smaller.”

Adding Klout is having its impacts on people active in the Google Plus community. In particular, there are two distinct new communities forming. There are the “New Voices.” These are people who hve found their voice on Google Plus. They had previous low scores on Klout but have since jumped significantly. And there is the “Growing Influencer,” group, who were already influential on other networks but have increased engagement as a result of their activity on Google Plus.

What this all means? There are different ways to become an influencer.  According to to the Klout blog, Erica Joy (G+ account) works at Google TV and her Klout score had risen by  62 points. She engaged in topics aroun politics and food. She is a “New Voice.”

Thomas Hawk (G+ account) is a photographer. According to Klout, his score  has risen to a score of 82, making him a “Growing Influencer.”

We’re seeing the impact of social networks across our personal and professional lives. It’s something to take notice of, especially if you are engaged in the field of data science. How can activity in any social graph affect the influence of the individual? And who should companies be following? What are the factors that impact a person’s influence?

Finally, this is a telling example of how big data can impact the services that a provider delivers. With in-depth data analytics, service providers can tweak their offerings and provide insights that create new engagement with their community.