Mark Benioff Strengthens Salesforce Social Media Agenda at NYC Keynote
Marc Benioff, the CEO of enterprise SaaS provider Salesforce, has given his latest keynote today during the Cloudforce New York event, sponsored by his company. He focused on the social enterprise, a topic he has been advocating quite enthusiastically in the past few months (to the point Oracle even decided to pull the plug on his speech at its conference, just to rattle the PR campaign’s momentum a bit). The CEO managed to mix in the Arab Spring and the Occupy moment into his speech to emphasize the importance of social media, a trick that has worked quite well in several previous occasions.
One of the main highlights was the new Chatter, which now features some new analytics capacities and includes other additions as well, such as real-time chat, better collaboration and Chatter Customer Groups for for enhanced sharing. In addition,
Salesforce.com is now available for tablet users in HTML5:
“You have all the power of the cloud services, and the security and integrity of the cloud services, but you continue to have the fundamental persistence of cloud computing.” Touch.salesforce.com Salesforce UI around Salesforce.com.“
Benioff’s message had a lot of social enterprise talk, as well as growth expectations. The CEO tried to reassure shareholders after a rather disappointing Q3 call by highlighting some figures and a couple of big contracts his company won in the quarter.
Salesforce is a company that stands behind its CEO’s view as well, with one of the latest examples being the acquisition of cloud consultancy firm Model Metrics earlier this month for an undisclosed amount.
Since you’re here …
… We’d like to tell you about our mission and how you can help us fulfill it. SiliconANGLE Media Inc.’s business model is based on the intrinsic value of the content, not advertising. Unlike many online publications, we don’t have a paywall or run banner advertising, because we want to keep our journalism open, without influence or the need to chase traffic.The journalism, reporting and commentary on SiliconANGLE — along with live, unscripted video from our Silicon Valley studio and globe-trotting video teams at theCUBE — take a lot of hard work, time and money. Keeping the quality high requires the support of sponsors who are aligned with our vision of ad-free journalism content.
If you like the reporting, video interviews and other ad-free content here, please take a moment to check out a sample of the video content supported by our sponsors, tweet your support, and keep coming back to SiliconANGLE.
