Xeround is realizing its shift of focus from database management to offering public cloud database services now that it has raised $9 million in its third round of funding. Existing investors Ignition Partners and Trilogy Partnership as well as Benchmark Capital and Giza Venture Capital contributed to the round.

Xeround’s transition was first conceived two years ago, and this latest round will help it finally push through with it.

““We made the decision to focus our offering on the public cloud—and to repackage our telco-grade, highly available and scalable database for cloud users out there. While this financing round is the third in the history of the company, it is the first one under Xeround’s new mandate, supporting our cloud database offering—which makes it all the more important for us.”

A couple of additional internal changes have been made as Xeround prepares to consolidate its new portfolio. For one the company’s HQ has been moved from Bellevue, WA – the location of two of its investors – to Mountain View, CA, and Razi Sharir has become its new CEO. Sharir is replacing Charlotte Yarkoni, who is now the chief operations officer for EMC’s Mozy backup service.

Xeround’s shift has been very gradual. Earlier this year the company announced it has added Rackspace support to its database virtualization solution, and later released a cloud database service for SQL. The offering’s launch followed a nine month beta during which Xeround has managed to build up a respectable user base of 200 organizations.  The  pay-per-use cloud database  was priced at  $0.12/GB/hour and $0.46/GB for data transfers at the time, and is available for EC2 and Heroku. Xeround claims that its product is the first solution of its kind, and will expand this approach using the fresh capital it just received.