UPDATED 13:51 EST / DECEMBER 19 2011

NEWS

Angry Birds Maker Rovio Seeks Hong Kong 2013 IPO; Zynga Stock Continues to Drop

It’s been a year of social IPOs and it looks like 2013 will continue that trend with Rovio, the developer of the altogether famous Angry Birds. During an interview held with Reuters last week Peter Vesterbacka, marketing chief of Finnish company Rovio, explained that the company might seek their initial public offering in Asia, citing “growing markets.”

News about an imminent Rovio IPO has been floating around for months now; however, the Asian market—and thus potential Hong Kong angle—is new. As a social-mobile company, the Angry Birds creator might be looking at the IPOs of other social games developers such as Zynga and Nexon as competitive interests getting ahead of the game.

In May, Rovio’s CEO Mikael Hed let on to Reuters that the company expected to seek IPO in New York in 2-3 years, a city well known as a key market for tech start-ups.

Vesterbacka told Finnish weekly Tekniikka&Talous that the aim would be to expand the company into a media juggernaut similar to Walt Disney Co. With these hopes, he added that Rovio’s 2011 revenues would be around $100 million, up hugely from $10 in 2010.

Alongside all of these talks about IPO, the Angry Birds franchise is set to grow yet again with the revelation that 2012 will bring 5-6 more games with the same characters.

Post-IPO, Zynga Stock continues to plummet

It’s day 2 of the Zynga IPO from Tokyo and the stock continues to fall.

Upon IPO, the social gaming developer sold 100 million shares at $10 a share to raise $1 billion; however, almost immediately, the stock price dropped almost 5%. While the stock did manage to find a high point around $11.50 a share, it didn’t stay there—and with the opening bell on Monday morning, the stock nosedived once again dropping to nearly $8.75 a share for a short period of time.

Zynga went to market seeking $1 billion from their IPO in order to expand their social media game empire but they did so on the cusp of several bad insights into their corporate culture. Not only did mere months before reveal that they’d suffered huge revenue losses from their gaming community, but complaints from employees about cultural issues certainly took the shine off their upcoming IPO.

Then the company rescheduled their public offering date over and over, while attempting to drum up hype.

Social MMO game company, Nexon, has also felt the sting of the market, seeing its stock fall 20% since its $1.17 billion IPO in Tokyo on December 15.

The fall of these stock prices may be viewed as a market correction for social game developers aiming for extremely high company valuations in a market that is still viewed as extremely volatile. Social gamers make companies like Zynga, Rovio, and Nexon a lot of money in the short term; but the social gaming market is still infantile and new angles continue to arise.

Agility and adaptability will rule the day when it comes to holding onto investors, but the tech industry has seen its share of bubbles burst in the past and while this might lead to capital coming in early, it means that traders will be more wary than their long-term counterparts.

For both Zynga and Nexon, we’re looking at extremely short term reactions in the trading market and it’s a bit too early to tell what direction they’re going to go. Although it seems obvious that Zynga will probably fall a little bit more before it stabilizes. The company did value at $7 billion after their IPO, but this is from a market that is well known for overvaluing its assets and that’s probably a big component of what’s creating the wary decline of value in their stock.


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