Juniper Networks  has acquired the rights to the service management layer behind BitGravity’s content delivery network (CDN) offering.  BitGravity is a part of Tata Communications, an India-based telco enterprise.

Juniper will use the code, bought for an undisclosed amount, in its Media Flow CDN product, which will launch in the new integrated edition sometime this year, according to the release. BitGravity has already integrated Media Flow in its own portfolio, and now Juniper closed the circuit with this latest update.

“This agreement with Tata Communications strengthens our content and media solution portfolio with a highly optimized and battle-tested service management layer. The integrated offering will enable our customers to improve their scale, drive down costs and grow revenue,” said Tom Fountain, general manager, Content and Media Business Unit at Juniper Networks.

Sweetening the portfolio pack

Juniper is paying a lot of attention to improving the value of its portfolio, mainly because the company has fallen behind in the past few months. Acquisitions is one possible means of catching up. Before BitGravity came Cotendo, a CDN network operator. Juniper sought to acquire the company for a sum initially believed to be somewhere in the $300 million to $350 million range, but was eventually outbid by Akamai.  Akamai, too, has seen its business slowing down and decided to buy Contendo, which has been drawing customers away from it for quite some time now, for $268 million.

Juniper is looking at other routes to regain investor confidence as well.  Recently the company overhauled its partner program in an effort to provide existing members of its ecosystem additional support and incentives, while also attracting new partners that will expand its sales channel.  Executives took the opportunity to remark a few optimistic comments about the company’s direction.