BlueGlass Acquires Voltier Digital to Shore up Marketing Services
In order to bolster offerings in content marketing, BlueGlass Interactive acquires Voltier Digital, a company that specializes in infographic production and data visualization. The three founders of Voltier will take on senior roles in BlueGlass’ production and marketing teams, and all of Voltier Digital’s employees will be absorbed into BlueGlass. Terms of the deal were not disclosed.
From BlueGlass Interactive Co-Founder Chris Winfield: “I first started working with the team at Voltier in 2007 and I have always been amazed at their ability to constantly innovate and stay at the forefront of the inbound marketing industry. The need for companies to implement and execute effective content marketing strategies is constantly increasing, so we are thrilled to have one of the leaders in this space become a part of BlueGlass.”
Voltier’s acquisition will mean increased marketing capabilities for BlueGlass, pouring in more industry experts for the team, including Winfield himself. It is expected that by February 1st, the two companies will merge as one. BlueGlass specializes in digital offering which encompasses infographics, data visualization and kinetic typography.
There has been a lot of traction around content marketing lately. A recent study from Custom Content Council reveals that more than 75% of US corporate marketers say they are aggressively (16%) or moderately (62%) shifting spending from traditional marketing to branded-content marketing. Substantial amounts of budgets are shifting towards content marketing and overall content marketing spending is on the rise.
Moreover, mobile marketing garnered a whopping $39 billion in revenue in 2011 alone, says PQ Media. It grew by 27.8 percent from 2010 and it’s expected to steadily escalate throughout 2012. Because of this, mobile is raking in points from businesses and content-marketing investors as more and more people access the internet via their mobile device.
In other content marketing news, social content management provider, Thismoment, Inc., appointed John Bara as new chief marketing officer (CMO), making him the first for the company. He will lead the development and execution of the company’s marketing strategy team.
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