Cloud storage startup Nirvanix is one of the fastest-growing companies in the industry, and SiliconANGLE has been following them closely throughout the past couple of years. The latest update is that the National Geographic Society, which deals with very large unstructured files, moved its backup and archival processes to the Nirvanix Cloud Network.

“Given the growth of our unstructured content files, we had to find an alternative to the traditional approach of continually buying physical storage capacity for our archival needs,” said Dan Backer, Director of Infrastructure Systems, National Geographic Society. “The Nirvanix Cloud Storage Network gives us the on-demand scalability and bandwidth we need to back up and archive our massive digital content with a true pay-by-the-drink model. Most importantly, we can be sure that our data is continuously accessible by keeping multiple live replicas in the cloud in multiple geo-diverse locations.”

National Geographic also makes use of Nirvanix’s CloudNAS solution to encrypt and decrypt all the data flowing through the network of eight Cloud Network data centers.

One of Nirvanix’s largest previous deals was published back in November last year; an agreement to store massive eight petabytes of data from the University of Southern California on its private cloud infrastructure. More recently, the head of engineering for Hewlett-Packard’s LeftHand group resigned in favor of a better offer from Nirvanix. The company is doing some aggressive growth, an agenda that has been outlined thanks to several moves and initiatives it announced in the past few months.

Another player that set its eyes on expanding in the storage market is Internet giant Google. Google Cloud Storage picked up a lot of momentum recently, and after a whole line-up of tie-in product announcements from third party vendor, that goal doesn’t look all that far away.