Social media management company Viralheat announced the launch of Viralheat 2.0, the update to their robust platform for understanding and analyzing social media. Viralheat 2.0 boasts broad enhancements to the user interface, social platform integration and patented Human Intent technology. The insights provided by the latest version are making analytics accessible and actionable to businesses by offering seamless social media management, monitoring, engagement in one unified dashboard.

Now, you only need Viralheat  for monitoring social media mentions and sentiments and publishing content.  Posting to social networking site is as easy as clicking on a virtual button.  The button is at the top right  on any page of the site.

“A marketer’s ability to not only understand, but act intelligently upon, social media data is more valuable than ever,” explained Raj Kadam, co-founder and CEO, Viralheat. “Viralheat 2.0 now allows businesses an opportunity to make measurable use of large amounts of data in ways marketers, community managers, sales and support professionals haven’t experienced until now.”

From publishing to marketing

While Viralheat helps you publish more effectively, SEO Inc. is all about the marketing. An Internet marketing agency, SEO launched an all new website complete with new services and a “Solutions” section that helps companies more easily identify the best internet marketing services for their business type and revenue model.  It  emphasizes integration of search and social media marketing services, and is optimized for speed, featuring a cleaner layout and improved navigability and usability.

“Our goal for the new website is to make it easier for companies to quickly identify the services that will benefit their business the most,” said Brad Lipschultz, COO of SEO Inc. “The new small business internet marketing solutions section is a great example that lays out exactly what SEO Inc. can do to help drive new customers to small and local businesses.”

In this era of content curation, both publishing and marketing are key for today’s digital distribution strategy.  There’s an array of tools out there to help you achieve your goals, some niche and others more inclusive.  The common thread here is data analysis, which is finding its way into the digital distribution sector for publishers and marketers, even aligning the two in some areas for a holistic approach to improved social strategies.  Viralheat is particularly heady on the data trend, incorporating more metrics and tools in this latest version.