The personal and enterprise cloud storage industry has become extremely crowded, and it sometimes seems that this scenario doesn’t leave all that much room for innovation.  Dropbox and Box have claimed the lion’s share of this market, while the rest is split up between smaller players that often offer a service only slightly different than their competitors.

But there are a handful startups that are applying new collaboration and visualization techniques to shake-up the typical cloud storage model. One such company is VisibleGains, which has been busy making file hosting prettier and more collaborative.

VisibleGains’ vision, which was given the name Postwire, can be summed up by this statement that the company provided in an interview with TechCrunch:  “We want to do for client communication what Flipboard did for blog reading.”

The startup took the standard remote file hosting paradigm and built a landing page on top of it, essentially offering users the ability to create private instances that support sharing among a group of people.  Admins choose who has access to the page, and who can modify, upload and delete the files in it.

VisibleGains included this functionality in a graphic interface that’s easy to navigate and adds to the appeal of the product. It’s currently in private beta, and is based on a freemium model that gives users the option of buying additional pages as a part of a subscription.

Craig Daniel, Co-Founder & Vice President of Products, VisibleGains

Users can store and collaborate on documents, but also video files and other multimedia. One of the platform’s underlying technologies is MongoDB, according to VisibleGains Co-Founder and Vice President of Products Craig Daniel. The NoSQL database is a good fit for the company’s lean development model and has proven especially stable, Daniel told Wikibon’s Jeff Kelly in a recent interview.

Here’s some extra info about the platform:

“Postwire is a site for the masses. Files are displayed as media rather than, you know, computer files. Embeddable content like videos and pictures can be viewed directly on the site in a popup. After uploading media, emails can be sent indicating to users that a file was just uploaded intended for collaboration. I was told that an iPhone app is a few months out that will even allow for mobile uploads of pics and videos.”