What to Expect from Apple at WWDC 2012
Apple launched the landing page for WWDC this week – its annual developer conference that features workshops, various sessions and most importantly a keynote that is generally perceived as the main highlight of the event. This year Tim Cook will be filling Steve Jobs’ shoes for the first time, and will follow traditional by discussing the company’s latest product developments.
The keynote is scheduled for 10 AM on June 11, and there is no shortage of rumors about what exactly Cook will pull out of his sleeve.
High on the probability list is iOS6 – WWDC’s recent history revolved in great part around the latest releases of Apple’s mobile OS, and the company is likely to announce something similar this year, if only for the sake of consistency.
Another reason to side with these odds is that the gathering will have at least one confirmed roll out– OS X Mountain Lion. WWDC gives developers a head start before the operating system hits the market, allowing them to offer their apps at launch, and as a result ensuring a more profitable debut driven by an early, yet established ecosystem.
Beyond OS talk there are also speculations of a new iPad to come, as well as a next generation iPhone and more advanced laptops. So far however, there has been no indication to suggest that any of these are a sure bet. The conference is still about two weeks away, and now is a good opportunity to gain some foresight from last year’s Worldwide Developer Conference.
In the 2011 the focus shifted for the first time from the iPhone to the cloud, specifically iCloud. One of Apple’s greatest appeals is the fact its products are natively integrated, and the file service directly tapped into this by raising the experience another notch. iCloud has yet to prove itself a breakthrough service, integrated or not. When it comes to Apple’s DIY approach, certain things take longer than others to do as well as dedicated rivals like Dropbox. Of course, since iCloud launched rival Google’s revealed its own cloud service, Google Drive. Now that the stakes are raised, we may see some new developments from Apple towards the improvement of their own iCloud service.
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