Rather than try to outmuscle heavyweights like Dropbox and Evernote, consumer cloud startup Personal.com has instead decided to carve out a specialist niche all of its own, offering secure remote storage for your most private, personal information.

Sticking steadfastly to the old theory that, “if you can’t beat ‘em, then join ‘em”, Personal.com has given up on challenging its better-funded rivals for supremacy, instead updating its app to offer integration with Dropbox, plus a host of new features that allows users to store sensitive information like their national insurance number, bank details or tax records.

Personal.com, who released a brand new iOS app last week and updated its existing Android app at the same time, has positioned itself as a secure cloud platform for storing your most highly sensitive data – all the critical stuff you don’t trust anyone else with – on both web and mobile devices.

The startup has taken an important concern, and come up with a dependable solution for it. For many people, life is made much easier if only they can store important personal data such as their bank details, credit card details, social security numbers, tax records, passwords etc, in a safe and secure place where they can access it anytime. The only trouble is, just who can be trusted to safeguard such critical personal info?

Personal.com has come up with the answer, in the form of a ‘personal vault’ that stores your encrypted data in the cloud – data that can only be accessed by knowing your secret password.

The decision to integrate its service with Dropbox will serve to benefit both parties; Personal.com will gain access to potentially millions of new users, while Dropbox will be able to point to the integration as one of the ways in which it is trying to deal with the numerous security concerns that have plagued it recently.