Do you know how huge Big Data is?  It’s so big that it’s got its own book!  Yup, today, “The Human Face of Big Data” by authors Rick Smolan and Jennifer Erwitt hit the shelves in retail shops.

The Human Face of Big Data literally gives a face to this emerging trend, one we’ve been watching for what seems a lifetime.  The book tells you how individuals contribute to big data, how those data produced will now forever live on, and how much big data one person really does generate.  The book talks about big data like it’s a part of the human physiology, stripped down to the core, broken down to its purpose, and how it connects everything.  If you’re still at a loss as to what big data is all about, this book is perfect for you.

To make the big data story as accessible as possible is the book’s accompanying iPad app for $2.99.  The Big Data Tablet App brings to life stunning interactivity, glorious photographs, and captivating infographics, stories and essays, the extraordinary Big Data revolution sweeping, almost invisibly, through business, academia, government, healthcare, and everyday life.

“What we’re trying to do is start global conversation,” Smolan says, adding that a primary goal for the iPad app was to spark interest in Big Data, emphasizing its impact on humanity.