Last week we learned that Facebook has acquired Parse, a mobile-backend-as-a-service (mBaaS) company that allows developers to build mobile applications for iOS, Android, Windows and the mobile web, to promote mobile app development, for an undisclosed amount which experts are pegging at around $85 million.

Joining Kristin Feledy in last week’s Live NewsDesk Show is SiliconANGLE Contributing Editor John Casaretto to give his Breaking Analysis on the acquisition and what the deal means for Facebook.

Parse was founded by a group of former ‘Googlers’ and Y Combinator alumni to build a useful set of back-end tools for mobile developers. In this new business category, Facebook now has paid tools and services for developing mobile apps.

Some are describing Parse as the next big thing in mobile operating software, and if Facebook wants to dominate the mobile industry, acquiring something that appeals to developers is the route to take.  Acquiring a platform rather than building its own OS also puts Facebook at an advantage.  This acquisition will pave a way forward for Facebook to monetize on mobile apps.

“It’s a very interesting acquisition altogether because this is something radically different for Facebook and entirely new Direction,” Casaretto said. “It brings into the fold the mobile back-end that developers actually utilize and by doing this, they’re enabling a whole bunch of things like ad revenue, identity revenue – all these different things that are tied closely to Facebook and their ecosystem and their accounts.  So bringing all these things into the fray and actually delivering the infrastructure that a lot of these developers are using.”

To view more of Casaretto’s Breaking Analysis, check out the NewsDesk video below: