LIVE: Facebook Leans-In with Mobile Ads, but User’s Data has a Target on its Back
Updated with full video – see below.
Facebook released its Q1 financials yesterday and there were two very clear takeaways: (1) Facebook is heavily investing in mobile and mobile advertising (2) mobile app install ads are a risky proposition but are the main culprit to Facebook’s successful quarter with mobile advertising. Facebook said revenue rose 38 percent to $1.46 billion and that mobile advertising climbed to 30 percent of ad revenue from 25 percent of ad revenue in the prior quarter; analysts had expected revenue growth of just 36 percent. Monthly active users viewing the site on mobile devices came in at 751 million, a 54 percent jump year over year. As it collects more and more data on users, the argument from Facebook becomes pretty clear: our ads become more relevant and thus more delectable. But how slippery is the slope of the all-knowing Big Brother that Facebook has become? When do users shift from a willingness of what they’ll share? Is the connected consumer so connected that they’re copacetic to the role of a “giver” instead of a “user” ?
On today’s Live NewsDesk Show with Kristin Feledy (see live stream below) we’ll be hearing from SiliconANGLE’s Senior Managing Editor Kristen Nicole on if Facebook’s mobile advertising numbers are as risky and volatile as they sound. How does this quarter compare to Facebook’s earnings during the same time last year? What do Facebook’s latest numbers tell us about their relationships with advertisers?
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