Marc Talluto, CEO of Fruition Partners, stopped by theCUBE on day one of ServiceNow Knowledge 2013 to drop some knowledge about Fruition and how it works with ServiceNow. Hosts Dave Vellante and Jeff Frick asked Talluto to detail what Fruition does and why it partnered with ServiceNow.

If you can judge a company by the strength of its ecosystem of partners, then ServiceNow is one well-positioned company. Fruition Partners is one very active partner in ServiceNow’s ecosystem: a cloud service provider that works exclusively with ServiceNow as a third party vendor. Dave Vellante eludes to three or four times in the interview how Fruition Partners is in the “value industry” and that by hitching its wagon to ServiceNow before anyone else made for an excellent business decision.

Fruition’s technology is anchored with the ServiceNow platform. It offers a unified solution in IT. Throughout change management, Fruition matures the process and integrates it into the organization. You and I were never trained on the Internet, it was just kind of intuitive. Fruition sees its service offering, backed by ServiceNow, as being equally intuitive. As a cloud services management firm, it believes the business value that IT brings to your company is huge. “It’s not always hard dollars…there are other important elements like the customer interface between the business buyer and IT,” says Talluto. How IT flows to the organization is something that customers both need, and see extreme value in.

How are metrics evolving? Talluto explains that once they start to consolidate data, their clients can see and aggregate what is happening within one system. A funny example he gave is how, oftentimes, his team is asked, “what do we actually own?” He goes on to explain how one client had 12,000 employees but 13,000 desktops. They were not operationally aware nor efficient. Operational efficiency and tracking changes are two very big wins for Fruition partnering with ServiceNow.

IT used to be management-by-the-squeaky-wheel, implying that only wheels that were squeaky got fixed. While the world of IT and cloud service management still feels like it’s in a state of chaos, issues are being targeted and fixed more easily and before they ever get squeaky. Next step for Fruition Partners? Take cloud service management and implement it into the rest of the business units, not just IT.