Snowed in by the Tumblr news, Lenovo announced today that its LenovoEMC portfolio of Network Attached Storage (NAS) products are now available through Lenovo channel partners and direct from Lenovo in North America. LenovoEMC products are now fully integrated into Lenovo’s leading channel partner program. In a joint venture that was finalized earlier this year, the global strategic partnership between Lenovo and EMC Corporations includes an x86 server technology development program and an OEM and reseller realtionship for all of EMC’s storage solutions.

The long-term partnership that was originally announced back in August of 2012, has been seen from day one as an attempt to enter the enterprise space in China. A statement from LenovoEMC:

Effective today, with new product orders, the EZ Media and ix Series Desktop line now carry the Lenovo Iomega brand while the px Series Desktop and px Series rack mount families, with additional enterprise-level capabilities, are now branded as LenovoEMC products. Enterprise-level capabilities provided by the LenovoEMC products include hot-swap, server-class drives, volume encryption and snapshots.

LenovoEMC aims to deliver quality and ease-of-use that make its network storage products the best of breed for all customers. Lenonvo is one of a very few handful of companies that has toed the line between both enterprise and consumer spaces well. “Lenovo’s one of the few companies managing both enterprise and consumer spaces relatively successfully – Lenovo’s global model is what HP and Dell are trying to follow,” says SiliconANGLE Senior Managing Editor Kristen Nicole.

Lenovo is the far more interesting partner of LenovoEMC because it’s trying to get its hands in multiple markets other than just the PC space these days. From being in talks with Nokia, to Blackberry, to NEC — Lenovo has been trying to acquire a new mobile division for some time. Lenovo already has an extensive mobile business, especially in China where its smartphones and tablets have fared better than HP’s and Dell’s attempts at cornering a saturated Asian market.

It’s apparent (to me at least) that server-side Lenovo could use some help, so its failed attempt to purchase IBM’s server business shows that I’m not crazy in thinking that. Lenovo is trying to aggressively expand its global foothold and the server business would support its growing mobile and PC operations.

Last month LenovoEMC announced LifeLine 4.0, a new operating system for Iomega-branded NAS devices. LifeLine 4.0 features include Integrated Virtualization Technology (IVX), Snapshots, SSD Cache Pools, iSCSI Security, Active Directory Hybrid Authentication and are available with todays announcement. Through Lenovo’s well-oiled channel partner network and EMC’s network storage solutions strength, LenovoEMC looks to fill a role in the storage wars.