UPDATED 11:28 EDT / MAY 22 2013

Orchestrate.io Rethinks Database Architecture, Scales the API Instead

Big Data is getting bigger, and IT departments are having a hard time keeping up with it. Many organizations are leveraging a variety of different databases to store their information, usually Oracle for their traditional workloads and NoSQL for their Big Data, but this mix-and-match approach is far from ideal.

In comes Orchestrate.io. The Portland-based startup offers a platform-agnostic API that can aggregate queries from multiple sources into a single, unified stream that is simpler and more reliable than a multi-database deployment. SiliconANGLE Senior Managing Editor Kristen Nicole provided more details about the tool after an interview with Orchestrate.io’s founder and CEO Antony Falco – a tool which she said is aiming to be the “API of APIs,” in a recent appearance on our Live NewsDesk Show.

Scaling the API was a focal point in Kristen’s interview, and this will be a key differentiator for Orchestrate as it defines its position in the market.  As more software is layered into the datacenter to make it smarter and more efficient, managing crossed data sets and APIs will be an increasingly important aspect of IT’s role within an organization. In fact, software is contributing to the current Renaissance taking place in the IT department, and API management is forcing IT to rethink the datacenter entirely.

“Orchestrate thinks we should do away with database architecture all together,” Kristen explains.  This hints at the startup’s goal to commoditize data management by layering its unified API onto your existing cloud solution, minimizing the resources that are put into the datacenter’s architecture itself.

Orchestrate.io has big ambitions. The company wants to bring more engineers aboard and add support for multiple cloud providers by the end of this year, a goal for which it raised $3 million in seed funding earlier this week. The round was led by True Ventures, with participation from Frontline Ventures and Resonant Venture Partners.

Orchestrate.io made the announcement just a day after Alteryx received $12 million to flesh out its own aggregation solution, another initiative to make big data more consumable.

“Database and operating system licensing, servers, storage, power, labor, outsourcing, and professional services represent a market that exceeds $100B annually,” said Antony Falco the founder and CEO of Orchestrate.io. “We believe our service will save our customers significant time, capital and human resources, allowing them to instead focus on what matters most – the end-user. With Orchestrate.io, our customers can build better apps, faster.”

Big Data automation is all the rage in the enterprise. Kapow found that 85 percent of IT and business leaders believe that their data should be made more consumable, and 9 out of10 employees think that their companies could do a better job at keeping track of their data. This is the very issue Orchestrate is looking to address: bringing data down to the end user and making API management a scalable task.

To learn more about Orchestrate’s market position and goals with this rather large seed round, see Kristen’s entire breakdown below.


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