BuzzFeed, a site that aggregates viral videos with an editorial twist, has partnered with two media giants to expand its video operations and build a social video studio.

First up is its partnership with YouTube.  BuzzFeed Executive Vice President of Video, Ze Frank, will fuse the meme aggregation techniques of BuzzFeed and incorporate YouTube’s sharable environment to deliver more compelling content catered to the video-driven generation of today.

“BuzzFeed has built a remarkably engaged audience  and their YouTube channels are a testament to their understanding of news and entertainment.  They have a very special way of telling a story,” said Jed Simmons, YouTube’s Director and Global Head of News Content Partnerships.

“BuzzFeed’s decision to double down on their YouTube channels is incredibly exciting and we look forward to continuing to work together and helping them grown.”

Aside from the YouTube partnership, BuzzFeed has also teamed up with CNN. The plan is to launch CNN BuzzFeed, a YouTube channel, set to go online later today.  The channel will feature CNN’s current and archival video footage, while BuzzFeed will work its magic by creating a mashup of news videos that will appeal to the more social side of the web.  The videos will appear on both CNN.com and the CNN BuzzFeed channel on YouTube.  Aside from that, the two will work on an original list post “that combines the strength of CNN’s newsgathering and BuzzFeed’s signature voice,” and will appear on CNN.com.

“By pairing the journalistic strength and reach of the CNN brand with BuzzFeed’s unique editorial approach and young audience, our partnership will enable both organizations to engage new audiences,” said KC Estenson, SVP CNN Digital.  “It’s the perfect modern day media collaboration.”

Our very own Kristen Nicole commented on CNN’s interest in the partnership saying, “They [CNN] are anxiously trying to get a younger demographic…get that younger crowd back in with the news they push out.”

Production of these new videos will take place in BuzzFeed’s newly constructed social video studio in Los Angeles. The studio comes complete with its own coffee shop, because COFFEE makes people feel better and work better, so they can all go and collaborate how they plan to create BETTER, informal videos made for the social web.

Videos on BuzzFeed itself will also be more prominent, for it now has its own tab, to deliver more social content to its 60MM unique visitors.  The expansion of BuzzFeed’s video content also means more channels, which includes recreating a video news format that can be shared.  BuzzFeed’s decision to expands its video content is attributed to the fact that more people consume videos while on the go, whether its news or entertainment.

“There has been a massive cultural shift in how people – particularly young people – consume news and entertainment, and Ze and his team are tapping into the next generation of video production and consumption. Over 70% of BuzzFeed’s traffic is social, almost half is mobile, and we are seeing these huge shifts earlier than others because the majority of our readers are 18-34,”  said Jon Steinberg, BuzzFeed’s President & COO.

Kristen Nicole joined Kristin Feledy on this morning’s  NewsDesk to discuss the Buzzfeed partnership, and here’s what she had to say: