On today’s SiliconANGLE Live NewsDesk Show (see live feed below or visit youtube.com/siliconangle to watch on-demand), we learn that BuzzFeed is collaborating with CNN and YouTube in an effort to reach out to the youth market.

Today BuzzFeed will unveil “CNN BuzzFeed,” a YouTube channel based on content from CNN, including archival and current content, that is designed to be shared over social-media networks. According to a WSJ report, BuzzFeed Chief Operation Officer Jon Steinberg said that BuzzFeed plans to tackle serious news events, initially intending to create around three videos a week for the CNN-collaborated channel. BuzzFeed is making a considerable effort to establish itself as a news source among 18-34 year olds. This demographic is a prime target for advertisers eager to reach them, along with both their educational and purchasing decisions through the Web.

CNN aims to remain relevant and “get younger” in its viewership through the partnership with BuzzFeed. All of the channel’s content will also appear on CNN.com. The new channel will fit the BuzzFeed mode with its so-called “mashup” video format. BuzzFeed has helped pioneer the model with scroll-through photo and text posts on topics ranging from humor to current events and pop culture.

Joining us now to tell us more about the BuzzFeed and CNN partnership is SiliconANGLE Senior Managing Editor Kristen Nicole. (See the live broadcast, embed below ~ if you missed today’s topic, check our YouTube channel for archived clips.)

Some of the things we’ll be discussing with Kristen include the background on BuzzFeed’s rise to its current status on the Web, ways has BuzzFeed has already reached the 18-34 year old demographic, why BuzzFeed has focused on this type of video-based platform, why the 18-34 year old demographic is so important to different media companies like CNN, and whether or not BuzzFeed will be able to monetize the platform without any sponsors.