UPDATED 18:00 EDT / MAY 31 2013

How Target Uses ServiceNow to Promote Mobility Amongst Employees

ServiceNow’s Global User Conference, Knowledge13, is almost concluding in Las Vegas, Nevada.

theCube, SiliconANGLE’s premier video production, is at the event with Wikibon Chief Analyst Dave Vellante and Jeff Frick to extract the signal from the noise.

One of the highlights of the annual event is the Innovation of the Year Award where ServiceNow customers present their work, such as applications, built on their platform.  ServiceNow’s Director or Product Marketing Craig McDonogh compares it to kids presenting their artwork to their parents and the parents putting them up on the fridge.  The customers present their projects/products, and ServiceNow then takes a look at all the projects presented to them and pick the best out of the bunch and name it ServiceNow’s Innovation of the Year.

This year, ServiceNow received 45 entries and its team had to sort out the projects presented to them, even resorting to printing out screentshots, laying them on the floor, and crawling on their hands and knees to see which piqued their interest.  Out of the 45, the Top 5 were selected, which included apps from MetroPCS, Sephora, GE and Tickets.com, but in the end it was Target, the retail company, took home the award.

Target presented an app that allows its service management professionals to handle work app appointments and to be able to become more mobile.  The app, with its beautiful interface, can be installed on a tablet or a laptop and people can set up appointments, engineers can enter the work they’re doing, or just generally help people out.

ServiceNow platform perks

 

There are a lot of apps being built on ServiceNow’s platform, and a lot of small business are now leveraging.  So what does ServiceNow have in store for IT guys and its customers in the future to help them branch out?  Will ServiceNow release an app store that caters specifically for their customers?

ServiceNow announced the latest release of its platform, the Calgary release, and introduced new capabilities to help customers when they create applications to be able to package and share it with other customers.

“The idea of an app store, compete with the commerce and the validation and those sort of things, that’s probably a little way off.  But certainly the idea of a community where people can exchange ideas and exchange applications with one another, we’d love to see that happening,” McDonogh stated.

For more of McDonogh’s discussion regarding how ServiceNow is reaching out to its customers, check out the video below:


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