SAP Picks Up E-Commerce Startup Hybris
Business intelligence behemoth SAP just acquired Hybris, a provider of cross-platform e-commerce and financial data management solutions. The Zug, Switzerland-based firm says that its software is used by over 500 enterprises, including General Electric, Thomson Reuters, Hennes & Mauritz (H&M), and Ericsson.
Hybris raked in $85 million over the last 12 months. The terms of the deal were not disclosed, but the company’s earnings (plus the $30 million funding round it closed earlier this year) indicate that SAP had to shell out a hefty sum to get a hold of its intellectual property.
SAP plans to integrate Hybris’ software with HANA, its cloud application portfolio, and SAP Jam, a social networking solution for the enterprise.
“Hybris is a recognized leader in commerce platform technology, and the combination with SAP will enable us to deliver complete omni-channel business solutions and continue our strong growth trajectory,” CEO Ariel Lüdi and co-founder Carsten Thoma said in a joint statement. “Joining with SAP will significantly expand the scope, scale and power of Hybris’ commerce platform, and allow us to deliver the next generation of customer engagement innovation across all channels.”
The buyout is expected to be completed in the third quarter of 2013. After regulators give it the green line, Hybris will start operating as an independent business unit of SAP under the direction of its current management team.
The BI vendor’s latest purchase comes on the heels of Salesforce’s acquisition of ExactTarget for $2.5 billion, a 52 percent premium over its trading price. The sum reflects the Indianapolis-based firm’s tremendous stake in the lucrative social media market: its cloud platform is used by over 6,000 brands, including many that leverage Salesforce’s CRM software in their environments.
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