BlackBerry earned approximately $40 per subscriber as of June 1, down from $886 three years ago. SiliconANGLE Senior Managing Editor Kristen Nicole commented on this sharp decline and addressed the possibility that Apple might meet a similar fate in a recent Q&A with NewsDesk host Kristin Feledy.

In Kristen’s view, the drop in value that BlackBerry recorded last quarter is merely the latest reminder of its rapid decline. She found it more notable that the phonemaker reached its peak in the US two years before it achieved it internationally, an indicator that she believes reflects the overall strength of the domestic smartphone market.

Apple’s performance in recent quarters suggests that it is going down the same road as BlackBerry. The numbers do add up, Kristen says, but the two firms are apples and oranges. She explains:

“What’s being hinted at here is that there was no inherent value in the BlackBerry user outside of that device. That’s not necessarily the case for Apple. They have an ecosystem that’s bigger than just the iPhone, they have other devices in their lineup, they also have other services that interact directly with consumers. So this is really an opportunity for the Apple ecosystem to shine and prove its value…starting at the core of those services, building out to devices.”

Feledy changes the topic to Motorola’s recently unveiled Moto X, a sensor-packed Android device that modifies its ‘behavior’ based on location and user activity. Kristen praises Motorola for “pretty clever marketing,” and highlights that mobile device owners are increasingly concerned about their data. She views this as a very positive trend, and predicts that privacy awareness will increase as consumer electronics become more automated.

Click the video below for the full interview.