One of the problems of large data set analysis is that big data is constantly growing. In addition, businesses have discovered that Big Data is much more useful when analyzed in real time or a more timely manner–especially when historical context can be compared to current trends on the fly. Lotame Solutions Inc., the global leader in unifying data management and an early adopter of Hadoop, collects and process large volume of data on large clusters in production. However, the company lacks providing much faster analysis of real time data.

For this reason, Lotame today entered a strategic partnership with Continuuity, creator of Continuuity Reactor, the industry’s first scale-out application server for Apache Hadoop, to integrate Continuuity Reactor with Crowd Control, Lotame’s data management platform (DMP).

The integration of Continuuity Reactor will help Lotame to provide real-time analytics, which will enable Lotame’s customers to realize even greater insights from their audience data. The data then can be used for better ROI based on informed decisions.

“For our customers, the faster we can provide purpose-built applications to drive real-time insights into their data, the smarter and more informed their decisions can be, and the better the ROI on their data assets,” said Jeremy Pinkham, CTO of Lotame. “With Continuuity Reactor integrated into Lotame’s DMP, our development team can focus on bringing new innovative applications to our customers faster, addressing a broader set of use cases.”

The Crowd Control data management platform enables publishers to improved segmentation data for a more personalized user experience. The cooperation with Continuuity represents the first fully integrated offering of its kind that offers users a comprehensive overview of focus group data from any source and also reduces the complexity and publishers more control over the data segmentation. Lotame’s customers can now use a more comprehensive range of information, to create exclusive and personalized records and thus operate highly personalized campaigns in all major markets.

“As the recognized leader in audience data management and as an early adopter of Hadoop, the use of Continuuity Reactor as an enabling technology of Lotame’s platform greatly validates our core value propositions,” said Jonathan Gray, CEO of Continuuity. “Continuuity is very focused on making Hadoop easier to use and providing Java developers with faster and simpler ways to build applications — our goal is to allow application developers to do what they do best without having to master the inner workings of Hadoop and HBase.”

With the combination of Developer Suite and runtime AppFabric editions, which the company released recently, Continuuity accelerates time to business value, slashes provisioning times, and makes building Big Data apps easy and fast for any developer. The developer suite also comes with the full range of expected components including building blocks, API, code samples, etc. i.e. anything to facilitate rapidly building Big Data applications.

In addition, Continuuity has released version 1.7 of latest Developer Suite that will integrate MapReduce into the platform and allow developers to run real-time and batch workloads on a single cluster over shared datasets.