VMWorld 2013 Day one is in the books and it didn’t disappoint. SiliconANGLE’s exclusive coverage of #VMWorld 2013 on theCUBE was equally stuffed with great content. Fifteen great interviews spanning the entire spectrum of company executives. As themes developed out of day one, the biggest theme of #VMWorld 2013 is cloud adoption and the implementation of virtualization products within existing infrastructure.

Virtualization is the ascending trend that is here to stay, and VMware is a trendsetter that’s fighting to maintain its lead in this booming market. So far the event has highlighted the struggles enterprise firms face in adopting cloud services, what VMware does to address these pain points, and the necessary product updates VMware has made accordingly.  Thanks to theCUBE, we hear straight from the horse’s mouth the pressure and expectations many CIOs face in introducing hybrid and software-led solutions into the datacenter, and what vendors are and aren’t doing to support these new market opportunities.

Here are three of the top interviews from our Day One coverage of #VMworld 2013:

3 must-see moments from #VMworld 2013

• Disruptive + innovative cloud

Dheeraj Pandey discussed his company’s innovative approach to storage and the disruption cloud and software-defined trends brought to the IT world. “Every 10-15 years, there’s a disruption of some kind,” Pandey said. The current one is is around flash, software defined, and cloud.

The velocity of consumption is changes and there is no longer a need to wait for months to have the machines up and running. “Gross margin is actually up for grabs. That perhaps is the biggest disruption,” he added.

See the full interview here.

• Chasing the next-gen application

The software defined data center has become sort of a destination in the modern era, and network has been an area that’s been extremely innovative lately. It’s easy to follow the pattern as you can just follow the app. Major architectural change to IT starts with the application. The application sets the table.

See the full interview here.

• IT, broker of Services

Mike Koehler, discussed the IT transformation in the enterprise as companies adapt to the virtualized, hybrid ecosystem. He says that IT is becoming a broker of services. VMware and virtualization across the entire stack created new opportunities for businesses, and EMC helps them focus on how they transform and adapt, and support them in accelerating that journey. People combined with processes are the heart of IT.

Watch the full interview here.

More Quick Bites

A collection of SiliconANGLE’s theCUBE coverage of VMware’s VMworld 2013 day one at the Moscone Center in San Francisco California.

Our coverage of #VMworld 2013 was more than just theCUBE too. Here is what else caught our attention:

VMware’s Focus on Existing Customers As It Drives Virtualization Deeper

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One of the biggest challenges for Vmware over the next few years lies in sustaining its current market lead, and to do so the vendor is seizing the opportunity to go deeper with its existing partners with new solutions that will help them integrate virtualization even tighter with their customer’s IT environments.

Day one of #VMworld 2013 had VMware unveiling a bevy of new products, whilst CEO Pat Gelsinger vowed during his keynote that the vendor won’t let up until virtualization penetrates 100 percent of the datacenter. The next step in reaching 100 percent penetration? Apps.

PernixData Unveils SMB Edition of Flash Hypervisor

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PernixData, a rising star in the increasingly turbulent virtualization market, is going after small and medium businesses with a flash-aware hypervisor that made its debut earlier this month.

The SMB Edition of PernixData FVP lets users tap into server-side flash to address the capacity needs of VMs and applications without having to take legacy data store requirements into consideration. The software also takes advantage of organizations’ existing virtualization investments to deploy in less than 20 minutes without forcing any changes or reboots.

Where Are We With This Backup-as-a-Service? #VMworld

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David Floyer, Wikibon CTO and Co-Founder, stopped by #theCUBE to talk about where the industry currently stands on virtualization, but more importantly the idea that Backup-as-a-Service isn’t keeping pace with demand.

As virtualization has seen relatively rapid adoption across many industries, one area that has not been brought along at the same speed is the idea of backup as a service. Traditional backup models were quickly found to be lacking as the old paradigms for system protection were unable to practicably backup the multiple VMs on a network. This led both Floyer and Dave Vellante to agree that what is really required is a Backup-as-a-Service/Data Protection-as-a-Service model.