SAP Broadens Big Data Strategy with Predictive Analytics Buy
SAP is hoping to move predictive analytics into the mainstream with the acquisition of KXEN, a San Francisco-based provider of user-friendly statistical forecasting software. No financial terms were disclosed.
KXEN offers business users the ability to scan historical data for patterns and correlations that may shed light on future growth opportunities. SAP plans to bake the company’s technology into Fraud Management, Smart Meter Analytics and other cloud and on-premise applications that leverage HANA, its increasingly popular in-memory database. KXEN’s software will also be used to round out Predictive Analysis, a platform that SAP bills as a “workbench for defining, executing and visualizing predictive analysis.”
“The compelling combination of KXEN with market-leading analytics and business intelligence solutions from SAP intends to deliver the capability organizations need to innovate for growth in high-volume data environments,” said Michael Reh, the executive vice president of Business Information Technology for SAP’s Products & Innovation division. “Just as SAP is revolutionizing visualization, KXEN will allow us to bring predictive analytics to more business users, enabling easier-to-adopt solutions and the delivery of greater value via SAP solutions.”
The acquisition of KXEN underscores SAP’s aggressive push into the increasingly lucrative Big Data market. Yesterday, the BI titan revealed that it has consolidated its global data science teams into a single Data Science unit tasked with “building proprietary customer solutions, extending existing solutions and optimizing big data-enabled SAP applications.”
The restructuring was announced in conjunction with the debut of Demand Signal Management, the first of several data-driven BI apps SAP plans to roll out in the coming months. According to the company, the software takes advantage of transactional data and market research to provide retailers with insights into their supply chains.
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