Analytics startup Bottlenose is taking trend intelligence to the next level with a new application for finding patterns in real time data. Dubbed Nerve Center, the tool is built atop Trendfluence, a social discovery platform that the company has been working to bring to the enterprise since closing its $3.6 million Series A funding round in August.

Trendfluence utilizes multiple patent-pending technologies to process and visualize large volumes of streaming data, including social interactions and operational workloads. Nerve Center leverages this functionality to rank trends by business impact and help decision makers gain a better understanding of the various factors that influence their work.

Nova Spivack, the co-founder and CEO of Bottlenose, explained that his company’s latest solution aims to bridge the gap between fast-moving data and actionable insights.

“Today, businesses are blind to the present. They have invested to understand their past, and to try to predict the future, but they have not invested in understanding the present,” the entrepreneur said in a statement. “A new breed of real-time business intelligence is desperately needed. With Bottlenose Nerve Center, it is now possible to know what the world thinks and feels at precisely this moment. Nerve Center helps brands, agencies, and enterprises understand the trends that are impacting them in real-time, so they can amplify the positives and tamp the negatives.”

Enterprise proves a promising market for real-time analytics

Actionizing data is something Spivak knows well, and is targeting a new crowd with this latest enterprise offering.  Real-time data analysis is the key to the kingdom for many C-level executives seeking an edge in their respective markets, leaving a gaping opportunity for Bottlenose and others to fill.

But the market is crowding pretty fast, especially as virtualization trends take hold of the enterprise with increasingly secure cloud solutions and on-premise datacenter offerings.  The result is that traditional vendors are seeking ways to enhance their IT portfolio with the right software to manage Big Data in real time.

Last week, ScaleOut Software rolled out a new version its real time in-memory data grid. The platform utilizes select Hadoop components and homegrown storage technology to greatly accelerate the performance of MapReduce applications while reducing deployment times. According to the company, hServer V2 serves as a self-contained engine for processing dynamic workloads and running Java-based Big Data applications.