BlackBerry, the second dying mobile giant to have been acquired in recent weeks, is under renewed pressure to monetize its patents and multi-billion dollar service business. To this end, the company announced a new cloud-based enterprise mobility management solution that aims to help organizations drive value in the BYOD era.

Unveiled at this week’s Gartner Symposium/ITxpo 2013 event, the service marries device and mobile application management functions with a self-service console that lets users perform certain tasks without the help of an admin. BlackBerry touts that its platform eliminates the complexity associated with deploying on-premise solutions while also simplifying security configuration and compliance monitoring.

Stephen Bates, the head of BlackBerry’s Enterprise Business Unit, said that his company is adapting to address the needs of increasingly mobile workforces.

“As the industry has adopted BYOD and mixed mobile environments, we’ve responded with our multi-platform EMM solution. The new cloud-based EMM solution will bring all the benefits of our on-premise offering, which is trusted by more businesses and governments around the world than any other enterprise mobility solution, to customers as a cloud service that lets them easily manage BlackBerry, iOS and Android devices more cost efficiently than ever before.”

The cloud services comes just two weeks after BlackBerry officially announced that it has found a buyer to take it private. Fairfax Financial Holdings, which already owns a 10 percent stake in the struggling phone maker, is offering to gobble up the company’s remaining shares for $4.7 billion in cash.

Fairfax plans to sell off BlackBerry’s device business and capitalize on its enterprise mobile management software, which is popular among government agencies, banks and other security-conscious organizations. The company boasts that its BES 10 platform is the only EMM platform to be awarded ‘Authority to Operate’ on U.S. Department of Defense Networks.