Domino’s Pizza, the second largest pizza chain in the United States, is using Splunk to gain operational visibility across 10,300 stores in over 70 international markets. The company detailed its case study in a release that crossed the wire on Tuesday.

The takeout giant’s Splunk journey is a familiar one. Its IT organization originally deployed the platform in an effort to address infrastructure bottlenecks and cut overheads, a goal that was quickly reached with upfront savings of more than $300,000.

After the initial success, the company decided to deploy the software on a larger scale to gain deeper insights into sales trends such as orders per minute, numbers of transactions per store, what types of pizza and other food items customers order and what coupons they may be using to do so. Splunk Enterprise enables the company to track these metrics by geographical location, connect the dots across different datasets, and visualize information for convenient access.

“In business and marketing, we have just begun scratching the surface of how we can use Splunk Enterprise to make better decisions. Comparing coupons, for example, already has vastly improved the effectiveness of those campaigns,” said Russell Turner, a manager of site reliability engineering at Domino’s. “Splunk software cut our mean time to resolution from hours or days to minutes and seconds, which frees up our IT and engineering teams to spend more time dreaming up new ways to use Splunk.”

Domino’s is one of several big brands utilizing Splunk to drive efficiencies on an unprecedented scale. Appearing on theCUBE at the recent Annual Splunk Worldwide Users’ Conference, Aleem Cummins, a release manager at John Lewis, discussed how the high street giant is using the platform to improve customer service.