The upcoming Consumer Electronics Show (CES) in Las Vegas will draw more than 3,200 exhibitors, including a slew of startups hoping to steal the spotlight from their big name competitors. Some are tackling the rising volume of data while others are pushing the envelope on connected devices or innovation in the cloud, but one firm is doing it all at once.

Lyve Minds, known under the name Black Pearl Systems before exiting stealth mode thre weeks ago, was established in 2012 by former Apple executive Tim Bucher to make cloud storage more convenient for consumers. The Cupertino, Calif.-based startup has “quite a few investors,” Bucher revealed in an interview last year, and a 90-strong crew comprised largely of engineers plucked from Apple, Google, Microsoft and other Silicon Valley giants.

Lyve is targeting the majority of consumers who use services like Dropbox and Google Drive to store their files, but opt to register with another provider instead of purchasing a subscription after using up all their free space. The firm develops a cross-platform service that consolidates all the devices on your network into a dedicated cloud locker that provides all features of hosted alternatives, most notably the ability to access and manage files across multiple platforms.

The software, which will be available for iOS, Android, Windows and Mac OS at launch, is complemented by a $299 companion hard drive with two terabytes of capacity. Dubbed LyveHome, the gadget is described as easier to use and more modular than traditional NAS products. This functionality has earned Lyve the financial backing of Seagate, which hopes that the startup’s technology will help it gain an edge over larger rival Western Digital in the consumer storage market.