The crowd roared at #SB48 + the commercials list
Missed all the ads during the SuperBowl? Twitter put together a nice list of ads that can be viewed and voted on for favorites in something Twitter calls #adscrimmage. The notion of voting on the #hashtag? Very Crowdchat like.
During the SuperBowl the crowd roared more than 24.9 million times on Twitter. These were tweets about the pregame, the game and the halftime show. Hashtags were used in 57 percent of nationally-run Super Bowl ads, up from 50 percent in 2013 and setting a new record. Facebook was the social network most mentioned, though barely. It had only five mentions and just edged past Twitter with four.
Twitter will release detailed analysis of how the live television broadcast performed on Twitter through Nielsen Twitter TV Rating. The data will be available beginning Monday at 1pm EST. This report includes data on the number of unique Twitter accounts that tweeted about the games (in the U.S.) and the live reach of the program (impressions).
Danny Sullivan of Marketingland.com has a great write up of the state of the digital strategies for the Superbowl here.
Here is the list of ads in running order with the social media execution listed next to it:
- Bud Light: #UpForWhatever
- Maserati
- Doritos: #Doritos
- Chevy: #SilveradoStrong
- Need For Speed: #NFSMovie (and YouTube URL)
- TurboTax
- Bud Light: #UpForWhatever (Shazam)
- Beats (URL, iTunes, Google Play, Windows Phone)
- Red: #Connect4Red
- Hyundai (Twitter, Facebook, YouTube & URL)
- Cheerios
- Squarespace
- RadioShack (Twitter)
- Chevy (URL)
- GoDaddy: #LiveYourDream (and URL)
- Bud Light (URL & Shazam)
- TMobile: #nocontract (and Facebook, URL)
- WeatherTech (URL)
- Transformers
- VW: #VW
- Wonderful Pistachios (URL)
- H&M: #BeckhamforHM (and URL)
- The Amazing Spider-Man 2: #SpiderMan (and URL)
- CarMax: #slowclap #slowbark
- Geico
- M&M
- Coca-Cola: #AmericaIsBeautiful
- Sonos: #sonos
- Toyota (URL)
- Subway (URL, Twitter & Facebook)
- Jeep: #stayrestless (and URL)
- Crackle/Seinfeld (URL)
- Audi: #StayUncompromised
- Intuit/GoldieBlox: #TeamSmallBiz
- TMobile: #nocontract (and Facebook, URL)
- Axe: #KissForPeace
- Chobani: #HowMatters
- Kia (URL)
- Sprint: #framily (and URL)
- Heinz: #ifyourehappy
- Honda: #hugfest
- Budweiser: #salute
- Chrysler: #AmericansImport (and URL)
- Coca-Cola: #AmericaIsBeautiful
- Butterfinger: #cuptherapy
- Microsoft: #empowering (and URL)
- Hyundai: #NiceHashtag (and Twitter, Facebook, YouTube & URL)
- Jaguar: #GoodToBeBad (and URL, Shazam)
- Dannon
- T-Mobile (URL)
- SodaStream
- Budweiser: #BestBuds
- GoDaddy: #ItsGoTime
- Doritos: #Doritos
The battle for the “social screen” is in full force. The new generation of users are watching with their devices with their friends. The marketingland.com article has more information and drills down on the digital execution of each ad.
Bottom line for advertising: watching an event with a group of people is now extending into the “social virtual space.” Every person under 30 who I interviewed told me that this is their preferred user experience. Why? They want to be connected to their friends and see what they are talking about in context to the event.
Connecting around media is the new user experience.
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