VoloMetrix CEO Ryan Fuller

There are countless solutions that apply analytics to streamlining the flow of enterprise operations, but the people who make the corporate machine tick don’t get as much attention. Startup VoloMetrix Inc. raised $12 million in Series B funding on Monday to fill the gap and help organizations improve the efficiency of their employees.

Founded in 2011 by a former Bain & Company management consultant, the Seattle firm offers software that maps out the productivity of workers in an organization based on anonymized data siphoned from schedules and emails on the corporate network. VoloMetrix runs that information through a set of proprietary algorithms to expose patterns among and across different groups within the workforce that can help decision-makers isolate the human dynamics affecting the bottom line.

A manager might leverage the startup’s platform to understand how much members of their particular business unit collaborate with one another and draw the necessary conclusions at the group level. A salesperson in the same organization could turn the same functionality outwards to gain insight into the value of time spent interacting with customers and how that engagement influences revenue. The whole package is wrapped in a graphic interface packed with visualizations designed to make it as easy as possible for business users to make sense of workforce metrics that might otherwise not mean much.

That value proposition has earned VoloMetrix prominent customers such as the Seagate Technology PLC, biotechnology powerhouse Genentech Inc. and Symantec Corp., which is currently in the process of splitting into two companies. That success has in turn attracted the attention of the venture capital community, with new investor and early Zynga Inc. backer Split Rock Partners LLC leading the latest $12 million round.

VoloMetrix said that the funding, which brings its total raised to just shy of $17 million, will be used to hire more engineers, scale marketing operations and “drive strategic initiatives,” which can mean anything from doubling down on technical partners to expanding into adjacent markets – or potentially both. Split Rocker founder Jim Simons is joining the startup’s board as part of the investment.