The AWS re:Invent 2014 officially kicks off this week, running November 11 through the 14th. The four-day event is hosted at The Venetian in Las Vegas, Nevada. SiliconANGLE’s roving news team, theCUBE, is there to cover the event from start to finish, broadcasting live interviews with top executives in the industry.

You can watch the live interviews here on SiliconANGLE or SiliconANGLE.tv, or watch the replays on-demand via our YouTube channel.

For attendees

AWS re:Invent is the largest gathering of developers and technical leaders from the AWS community.  Attendees will find hundreds of Introductory and Advanced sessions,   featuring a Spotlight Track for AWS engineering leaders to share their expertise. The event also features a Developer Lounge, training, boot camps, Certification Exams, and workshops.

Plan your AWS re-Invent using the Session Catalog. And Thursday night brings an opportunity to unwind and mingle, at the re:Play Party from 8PM until midnight.

What to expect

This year’s re:Invent conference is an opportunity to reflect on Amazon’s stated goal from 2012 of tackling the enterprise market with Infrastructure-as-a-Service products. With low prices and effective services, AWS has made headway with that goal, sending traditional vendors scurrying for their own cloud offerings with developer appeal. But AWS’s method of offloading in-house datacenters doesn’t come without its concerns for developers, app makers and CIOs, particularly regarding security and latency. As the Central Intelligence Agency (CIA) is rumored to make an announcement at re:Invent this week to move even more of its infrastructure to AWS, such security concerns may be squashed with growing support from government clients (see details on expected rumors at re:Invent here).

AWS has shifted its messaging to a hybrid cloud offering, combining the best of public and private cloud capabilities. But this is a tactic now shared by some AWS rivals. As AWS establishes itself in the enterprise, SiliconANGLE looks to uncover the true business model supporting its efforts, and where developers fit in. AWS has been influential in spurring the industry to action, but as each company seeks a holistic hybrid portfolio, will the market drive itself right back into a world of lock-in prices and limited interoperability?

Traditional vendors aren’t AWS’s only rivals, either. Google Inc. is making a strong play for the enterprise with a similarly scalable public cloud offering with ever-dropping prices to appeal to discerning IT departments. That leaves AWS fighting on two fronts, against two distinct business models from industry stalwarts and fellow market disruptors.

Join the conversation & follow the buzz

Live coverage from theCUBE will be streaming today and tomorrow on SiliconANGLE.com and SiliconANGLE.tv. Archived coverage of all theCUBE’s events are available on-demand via our YouTube channel.

AWS re:Invent is already sold out but you can still watch live stream of the keynotes if you register here. You can also get the latest buzz on Twitter @AWSreInvent,#reinvent, on Facebook, Google+, or the official AWS blog.

You can also follow us on Twitter @SiliconANGLE, along with theCUBE hosts John Furrier @furrier and Dave Vellante @dvellante for the latest news on the event. If you have questions for theCUBE guests, be sure to send them in via Twitter!