Teradata Corp. and MapR Technologies Inc. are joining forces to make their vision for Hadoop more appealing to organizations that are adopting the open source framework in pursuit of cost savings and better business insights. The collaboration builds on the existing integration between the firms’ respective platforms.

Under the agreement, Teradata will expand its relationship with MapR beyond technical cooperation to a full-blown joint sales effort. The move is the latest in the data warehousing giant’s efforts to establish a bigger presence in the Hadoop universe, a campaign that has previously seen it acquire three startupx from different corners of the ecosystem and, more recently, tap Cloudera Inc. to resell its version of the data crunching engine.

Teradata is positioning its platform as complementary to Hadoop, according to Wikibon principal analyst Jeff Kelly. That sets its apart from traditional rivals such as Oracle Corp. that have been more reluctant to embrace a potential rival technology. Combined with earlier alliances with Cloudera and Hortonworks Inc., Teradata is effectively spreading around its chips and giving customers the freedom to use any or all of the three major Hadoop distributors with their deployments.

The deal is significant for MapR because it brings its relationship with Teradata to the same level as its competitors. The agreement will have Teradata reselling and supporting MapR’s Hadoop distribution through its own channels, effectively acting as a one-stop shop. The company will also provide both training and technical services for the distro, tapping into expertise it gained with the acquisition of Think Big Analytics Inc. in September.

Teradata and MapR are alsoexpanding their existing technology collaboration with the addition of a certified connector aimed at making it easier for users to move workloads between their data warehouses and Hadoop clusters. And to take the remaining hassle out of migrations, Teradata also intends to add support for MapR’s distro to Loom, a tool it obtained through another acqusition buys that promises to help organizations keep track of information as it travels through different systems and adapt it for each destination in a timely fashion.

Last but not least, the companies are planning to provide integration with QueryGrid, a solution Teradata introduced in April that makes it possible to query multiple systems at the same time. The software eliminates the need for users to copy a request multiple times in the native language of each platform they’re querying, thus reducing both the amount of manual labor involved in the process and the associated risk of inconsistencies.

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