Bitcoin exchange company Bitreserve Inc.,  has raised over $8 million and growing through investment crowdfunding platform CrowdCube.

The Charleston, S.C.-based company headed by CNET founder Hasley Minor offers a Bitcoin currency exchange and payment services.

The company pitches itself as enabling “members to escape Bitcoin volatility by holding bitcoin as stable, real-world money, but to still spend their money as Bitcoin.”

Bitreserve, similar to competitors BitPay, Inc. and Coinbase, Inc., offers conversion between Bitcoin and currencies including the U.S. dollar.  Different to its competitors though is one service it provides, Bitgold, which allows customers to convert their Bitcoin holdings to an electronic gold token, that is secured by actual physical gold in a partnership with Gold Bullion International.

Transparency is also a big part of the push by Bitreserve to stand out from the crowd: it publishes a real time proof of solvency, enabling “anyone at any time to confirm our solvency and ensure that his or her value is safe.”

Revenue comes via the Bitcoin to currency conversion fees, which are charged at 0.45 percent.

The crowdfunding campaign on British based CrowdCube is seeking to raise GBP £6 million ($9.4m) for a 10.7 percent stake in the company. At the time of writing the figure stands at £5.2 million ($8.1m) with 31 days left to run.

The round so far has 68 investors, with the largest investment being £4,980,204. Investments on CrowdCube can be as little at £10 ($15.60) and is open to anyone, with the provision that larger investments can only come from qualified investors.

Bitreserve isn’t the first company to raise funds on CrowdCube, but it is the first company in the Bitcoin industry to do so.

Bitreserve previously raised $5 million on a $45 million valuation in March 2014.

Image credit: Bitreserve.