Oracle gave itself an early Christmas present on Monday with the acquisition of Datalogix Inc., a top supplier of consumer spending information for use in analytics. No financial details were disclosed for the deal, which is the latest in a string of acquisitions intended to make the database giant’s cloud platform more attractive to marketing professionals.

The Colorado-based Datalogix could provide a major boost for Oracle’s efforts. Founded in 2002, long before the analytics wave hit the enterprise, the company aggregates commercial activity from about 1,500 data partners and 110 million households for insights on $2 trillion in consumer spending, or more than 10 percent of the worldwide total.

That pool of information is a treasure chest of knowledge for marketers seeking to gain a better understanding of their customers in a world of international shopping and social media-influenced purchase decisions. The size and scope of Datalogix’s trove makes decisions possible with a high level of precision according to location, demographics and other factors.

Datalogix lists 82 of the top 100 US advertisers among its more than 650 customers, including Ford Motor Co. and Kraft Foods Group Inc., along with seven of the world’s eight largest digital media publishers. The company’s success, coupled with the fact that it has raised $81 million to date, suggests that the acquisition carries a nine-digit price tag.

That would put the deal in the same ballpark as Bluekai, Inc., another aggregator of consumer data that Oracle acquired in February for a reported $400 million. Oracle said it will integrate the two assets to offer what it envisions as a unified “identity graph” that provides a centralized view of consumers across different devices and channels to help marketers target their campaigns more efficiently.

Like Bluekai, Oracle will bake Datalogix into its cloud-based analytics suite. The company didn’t name any specific services, but the most likely target of the integration is the management automation platform it obtained as part of Responsys, Inc., another recent purchase. The newly obtained consumer spending information could also complement its commerce, social media and support packages.