Last week saw the competitive lines of the analytics ecosystem redrawn once again after Informatica Corp. agreed to leave the stock exchange in a $5.3 million buyout representing the biggest transaction of its kind this year. The landmark deal marks a new leg in the data integration stalwart’s two-decade journey.

With its revenues stalling amid intensifying competition from newer providers., Informatica will likely undergo some significant structural changes to generate return for its new owners, the London-based equity firm Permira Funds and the Canada Pension Plan Investment Board. That could take the shape of everything from layoffs to the liquidation of entire divisions, or quite possibly both.

Either way, it’s clear that the company won’t emerge the same from the transaction despite the assurances of executives that business is set to continue as usual for the near future. But in the technology world, every end is a new beginning. As Informatica closed the chapter on its stint as a publicly-traded company, Domo Inc. turned another page in its own – albeit much briefer – history after launching of out stealth with $200 million in fresh funding.

The four-year-old startup is now finally opening up about how its platform, which previously required customers to sign a non-disclosure agreement, fits into the corporate analytic puzzle. The software draws on over 300 data sources ranging from cloud services such as Salesforce.com to Facebook for what is touted as a complete picture of business, a recurring theme among analytics vendors lately.

But Domo claims that its spin the concept is different, and has $200 million more in investors’ money to show for it. The approach of mixing as much of as many kinds of data as possible certainly has its benefits, which Western Digital Corp.’s HGST subsidiary is also trying to help organizations realize with its newly launched Active Archive Platform.

Based on technology that the storage giant obtained through the acquisition of Belgium’s Amplidata N.V. earlier this year, the system provides a cost-efficient way of holding onto infrequently accessed information that isn’t regularly used but holds potentially valuable insights into long-term business patterns. A single system can store a massive 4.7 petabytes of data.

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