Online storefront provider Shopify Inc. has filed for its initial public offering (IPO,) with the company hoping to raise $100 million.

According to reports, Shopify will be listed on the New York Stock Exchange under the ticker symbol “SHOP” and on the Toronto Stock Exchange as “SH.”

According to its Securities Exchange Commission (SEC) filing, the company prices its shares at $10.72, giving it a valuation of  $713 million, excluding stock options.

The IPO will be managed by Morgan Stanley, Credit Suisse and RBC Capital Markets, with Pacific Crest Securities, Raymond James & Associates and Canaccord Genuity are acting as co-managers.

Like any good IPO, the interesting part of going public is always in the data the respective company is forced to release, and while Shopify’s figures show it’s growing in terms of turnover, it’s not making a profit.

The company said that its revenue for the year ending December 31st, 2014, was $105 million, over double of the $50.3 million figure for 2013, and $23.7 million in 2012. Demonstrating ongoing growth, revenue came in at $37.3 million for the first three months of 2015.

Despite growing revenue, Shopify has yet to make a profit, and reported that it lost $22.3 million in 2014, up from $4.8 million in 2013 and $1.2 million in 2012. The bleeding of cash may be slowing slightly however, with the company adding that it had “only” managed to lose $4.5 million in the first three months of 2015.

It may not be making money, but Shopify certainly doesn’t lack when it comes to merchants, with 162,261 transacting $3.8 billion through the service in 2014.

Traffic isn’t lacking either, with the company saying that its merchants saw around 300 million unique monthly visitors, with roughly half of them visiting via mobile.

Founded in 2006, Ottawa, Ontario based Shopify has previously raised $122 million over three rounds. Investors include Felicis Ventures, Georgian Partners, Bessemer Venture Partners, FirstMark Capital, Insight Venture Partners and OMERS Ventures