SaaS customer support startup Freshdesk Inc. has raised $50 million Series E in a round led by Tiger Global that included Accel Partners and Google Capital.

Founded in 2010, Freshdesk offers a customer support solution that is says makes it easy for companies to interact seamlessly with customers across all channels, including social and mobile.

Employees are able to organize inquiries using a filters such as by agent or priority, and admins are able to configure the system to set standard times for responding to a customer request.

The firm, interestingly founded off the back of a comment on Hacker News, caters to a wide variety of businesses, from small to medium enterprises, through to big businesses, and boasts of a customer base of 40,000. Well known Freshdesk customers include 3M, Honda, Hugo Boss, University of Pennsylvania, The Atlantic, and Petronas.

Freshdesk runs on a Freemium model, with basic features offered to businesses for free, with add-ons paid for.

“Freshdesk offers a compelling, modern customer experience delivered with cloud-scale cost and flexibility,” General Partner at Google Capital Gene Frantz said on the round. “We are excited to support Freshdesk with additional investment as it continues to innovate, scale and reach new heights.”

Competitors include Zendesk and Salesforce.com, both in themselves big names in the space, but likewise a rapidly growing sector of the SaaS market and one with ample opportunities for a startup such as Freshdesk to stake its claim for a share of the pie.

Includung the new round, Freshdesk has raised $95.1 million over six rounds. The investors over the six rounds were the same as the investors in the new round.

Freshdesk said it would use the new round of funding will help the company further invest in its products and scale to meet fast-growing demand for its Freshdesk and Freshservice support platforms.

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