There is a big opportunity around social business as brands shift their digital spend in order to target and engage consumers in the fastest growing consumer segment – “The Crowd”.

Users want to Join the Conversation yet it’s very difficult to find the conversations.   One trend that is growing organically is what is called  “twitter chats”.  Twitter chats or CrowdChats are gaining big time traction with communities.  The CrowdChat app is the best in class software to have, record, and preserve the conversation.  The top marketers and communities have adopted CrowdChat.

Here is an example of embedding CrowdChat App into a blog post.

Impact to Social Engagement?

The crowd is transforming into its’ own social network as more users publicly have conversations in social media. The opportunity for brands is to conduct social engagement transactions with the social media crowd directly.

According to IDC, enterprise spending on social-media tools is expected to increase more than 40% annually over the next 5 years, exceeding $4.5 billion dollars by 2016. Today’s tools and platforms have opened our eyes to the potential in aggregating real-time feeds and reporting on an organization, but these tools have mainly been built for consumers or consumer-based organizations. We see a profound gap in the social-media software and analytics space for B2B organizations, where social media can be used to track market conversation, watch the adoption of new or emerging products and most importantly, convert data into action.