The humble gif has come a long way from the days of rotating “Under Construction” signs and dancing babies and hamsters, and nowhere is that more obvious than Giphy.com, a repository of animated gifs of just about anything you can imagine, as well as a few you can’t.

Most gifs on Giphy are pulled from things like movies, television, and viral videos, but now the site is launching a new app called Giphy Cam that will make it easy for people to make their own personal gifs that they record themselves.

“Giphy has always wanted to solve the problem of finding gifs online and making it easy to share them anywhere, which is clear from our work with messenger apps and communications platforms,” said Julie Logan, Director of Brand Strategy at Giphy (or “queen glitter bomb” if you go by her title listed on LinkedIn). “The next natural step was focusing on creation. Now that people can find great gifs, we want them to be able to create their own moments and share those, too.”

She added, “It’s not a social network. It’s a creation tool.”

The new app allows you to record video and convert it into a gif that you can save to your phone or share on social networks like Twitter and Instagram, as well as through messaging apps like Facebook Messenger and WhatsApp. The app also lets you add filters, stamps, and other effects to your video, such as the “deal with it” sunglasses.

For services that support it, Giphy Cam shares the file as a gif, but for services like Instagram that do not support gifs, it uploads them as looping video.

Giphy’s new app is currently available for iOS only, and there are no details yet on if or when an Android version will be available. Since launching in 2013, Giphy has grown rapidly, becoming popular on websites like Reddit and raising $17 million in funding earlier this year on a valuation of $80 million. Obviously, people take their meme gifs pretty seriously.

Image courtesy of Giphy