The product floodgates are already opening a day before Salesforce.com Inc. officially kicks off its annual summit in San Fransico with the announcement of a major update to the native analytics component of its cloud suite that promises to make data insights a lot more accessible. That is set to noticeably affect the way users interact with the platform.

Where the changes will be most pronounced is the business intelligence component, which was introduced at last year’s conference under the name Wave Analytics and will now offer the ability to act upon reports directly. That means sales managers can perform tasks like reassigning underperforming customer accounts in the same view as their monthly growth updates.

It’s a much simpler alternative to manually tabbing between the service and Salesforce.com’s lead management system every time some change of plans is required, not to mention faster as well, which is vitally important at large organizations with a lot of clients to manage. The quicker a decision maker can attend a problem with one account, the quicker they are able to move onto the next.

That’s why Salesforce.com set up the integration between Wave Analytics and its core services to work the other way around, too, allowing users to automatically pull up the business intelligence interface when viewing customer records. The shortcut marks the latest in the company’s efforts to make the more of the suite’s capabilities embeddable, a push that previously focused mainly on its help desk functionality.

The fact that an update so significant was unveiled a full 24 hours ahead of Dreamforce 2015 hints that there are potentially even bigger updates to come at the event itself, which is set to attract an estimated 150,000 attendees over the course of three days. All those guests are in for quite a ride judging by the way things are shaping up.

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