While organizations keep laying down bigger and bigger network cables to support their growing bandwidth requirements, a startup called Teridion Technologies Ltd. has found a way to make connections up to 20 times faster without so much as replacing a router. And it’s existing stealth with $20 million in funding this morning to bring the technology into general availability.

The launch follows a successful trial period that saw Teridion sign up over 15 customers including file sharing giant Egnyte Inc. and international calling provider Lexifone Communications Systems Ltd., both of which are focusing on speeding access to their respective cloud services. The Israeli startup’s technology is itself offered on a managed basis in an effort to appeal to as broad of a market as possible.

Not that a provider hoping to improve usability for its customers would need any more incentive to jump aboard the bandwagon. The Teridion Global Cloud Network deploys agents throughout different corners of the web that aggregate performance data in real-time to produce a sort of congestion map for traffic that its pathing algorithms use to find the best route for a given packet stream.

That providers users with alternative to leaving the task to their carriers, which usually prioritize reducing transport costs over maximizing performance. That’s why most Internet plans rarely deliver the advertised speed, an issue that is only compounded for organizations that server many terabytes of traffic every day.

Teridion’s approach is theoretically also superior to traditional content delivery networks, which simply cache sites in a data center closer to the user to cut latency. That puts its service in a unique competitive position that evidently didn’t pass unnoticed by the venture capital community. The startup plans to use the new funding in order to hire more staff in the U.S., where most of its customers are based, and grow sales efforts.

Photo via bella67